What Pages Should a Business Website Have?
Not sure what goes on your website? Here are the pages every business needs, the extras worth adding later, and what can wait.
You’ve decided to get a website. Great. Then comes the question that stops almost everyone: what actually goes on it?
Too few pages and visitors leave with questions nobody answered. Too many and your site turns into a maze. Most businesses need the same handful of pages, so let’s sort out which ones.
The four you can’t skip
Home. This is your front door, and you get about five seconds. Tell people what you do, who it’s for, and what to do next. One clear headline and one obvious button, like “Get a quote” or “Book a call”. That’s it.
About. People buy from people. Tell them who you are, why you started, and what you care about. Use a real photo of yourself or your team. A stock photo of strangers shaking hands never convinced anyone.
Services (or Products). Say what you offer in plain words, the way you’d explain it to a friend. What is it, who is it for, and what do they get? Selling products? Give each one a good photo, a short description, and a price. Hiding prices makes people nervous.
Contact. If someone wants to hire you and can’t work out how, you’ve lost them. Add a short form, your email, and your phone number. Keep the form short. Every extra box costs you a few enquiries.
The ones that make people trust you
Portfolio or Our Work. Anyone can say they’re good. Show it instead. Even one or two real examples beat a paragraph of promises.
Testimonials. A kind word from a happy customer works harder than anything you write about yourself. Ask for them. Most people are glad to help.
FAQ. Think of the questions you answer again and again: how much, how long, how does it work. Put the answers on a page and save yourself the repeat conversations.
The ones that help you grow
Blog. Helpful articles help people find you on Google and show you know your stuff. You don’t need to post every week. A few good ones that answer real questions will do.
Booking or Online Store. If customers can book or buy straight from your site, you spend less time replying to messages and more time doing the work. Add this once your core pages are solid.
The boring one that matters
Privacy Policy. If your site collects anything personal, even through a simple contact form, you should say what you do with it. It’s not exciting, but it shows visitors you take their details seriously. Rules differ from country to country, so check what applies to you.
What can wait
You don’t need all of this on launch day. Start with Home, About, Services, and Contact. Add the rest as your business grows and you see what customers ask for.
A small site that’s clear and polished will always beat a huge one that feels half-finished.
Four quick habits
- Keep the menu short. Five or six links is plenty.
- Name pages like a human. “Services” beats “What We Bring to the Table”. Nobody is guessing.
- Give every page a next step. “Contact us”, “See our work”, something. Don’t leave people hanging.
- Check it on your phone. That’s where most people will see it first.
Still not sure?
Every business is different, and the right pages depend on what you sell and who you’re talking to. If you’d like a hand, we’ll map out a simple structure with you and build it. Talk to Code Smithers.
